Jenny Selber Gustafson is the founder and CEO of Like Minds Communications, a people-centered, mission-driven marketing and communications agency in Houston, Texas. At Like Minds, Jenny serves as chief strategist and marketing consultant for non-profit, social enterprise, mental health-focused and socially-interested clientele. With over 15 years of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate, 11-member, all-female team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals.

Presentation: Marketing Your Practice Digitally AND Ethically 

Objectives: 

• Get clear on industry ethical guidelines as it relates to social media 
• Begin to establish your own practice's social media guidelines to protect client/patient confidentiality 
• Understand social media marketing best practices 
• Begin to establish a plan to market yourself and your practice 

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